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Making the Most of a Down Season

Making the Most of a Down Season

Summer can be a challenging time of year for outreach at any church, but this does not mean we need to bump the breaks on your church’s outreach efforts in the coming months. School is out, families will go on vacation, and some people may even opt to go to the lake...
One of the Biggest Mistakes I’ve Made

One of the Biggest Mistakes I’ve Made

I made a lot of mistakes when I was a church creative director. One of the biggest was waiting too late to start preparing for Easter.  What I’ve found now, after working with other churches for the past several years, is that too many tend to repeat this...
Getting Started with an Effective Media Plan

Getting Started with an Effective Media Plan

If you don’t put the concepts of this post into practice, your church’s media will never stand out and will always blend in with all the other marketing noise out there. Share on Twitter We’ve gone over some principles of media, guided you on how to be a better...
Four Key Elements of Great Design

Four Key Elements of Great Design

The design of your promotional materials is by far the most dominant visual component of your church’s media. Share on Twitter Everything from web pages to printed materials sends a message to an outsider about your church long before they may ever engage in the good...
Three Fundamental Principles of Effective Media

Three Fundamental Principles of Effective Media

With the average person being exposed to as many as 4,000 promotional impressions per day, does your church’s media even have a chance of being noticed? We live in a media-driven society! From  billboards to social media to TV commercials, we are engulfed in...

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