Must Increase https://mustincrease.com Church Websites, Graphic Design, Videography, Printing Fri, 20 Dec 2019 17:27:36 +0000 en-US hourly 1 https://mustincrease.com/wp-content/uploads/cropped-IGIcon-32x32.jpg Must Increase https://mustincrease.com 32 32 The Journey of the Magi: A Journey of Faith https://mustincrease.com/the-journey-of-the-magi-a-journey-of-faith/ https://mustincrease.com/the-journey-of-the-magi-a-journey-of-faith/#respond Tue, 24 Dec 2019 12:00:43 +0000 https://mustincrease.com/?p=9336 The Journey of the Magi: A Journey of Faith By: Nash Meade “…With the voices singing in our ears, saying That this was all folly…” T.S. Eliot, “The Journey of the Magi” Read the full poem here: https://poetryarchive.org/poem/journey-magi T.S. Eliot’s poem serves as a unique perspective into one of the little talked about aspects of […]

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The Journey of the Magi: A Journey of Faith
By: Nash Meade
“…With the voices singing in our ears, saying
That this was all folly…”
T.S. Eliot, “The Journey of the Magi”

Read the full poem here: https://poetryarchive.org/poem/journey-magi

T.S. Eliot’s poem serves as a unique perspective into one of the little talked about aspects of the Christmas Story. Of course, the birth of Christ is the most important aspect of the story, but the journey the Magi made to see the Christ child serves as more than just the basis of a short poem. 

Although we know little about the Magi (the more technical term for “wise men”) mentioned in the story, there are some things that can be inferred based upon the time period. First, these men would have been scholars of both science and religion, and they would have been extremely wealthy—a point which Eliot makes. Second, the journey that these Magi undertook was no weekend jaunt. The Magi most likely traveled for multiple years to get to the Christ child, meaning that their journey would have been over rough terrain and full of many of the dangers of long-distance travel during ancient times. The fact that they all (we do not know how many there actually were) made it is almost as much of a miracle as the star which stood over the manger. 

However, what the Magi truly exemplify is what all Christians ought to exemplify: a willingness to go. The Magi dropped everything to travel to see Jesus, and what they discovered at the end is what many Christians often times fail to see: that the journey is far more important than the destination. Of course, Eliot’s work is fiction, but the principles presented in it, along with the true historical evidence, is enough to make a point. 

Before the journey even began, the Magi had to be ready and waiting. Had the Magi not been faithful to watching and waiting for God’s signs, they could have easily chalked up the rogue star as an astrological event, instead of a sign from God. But, because of their faith, they knew the moment they saw the star that they had to move. 

Christians, much like the Magi, must be ready and waiting, watching for a sign from God that tells them to move. The Magi did not stop and worry about whether or not the journey would be difficult or dangerous; they moved on faith, and faith alone. This “leap of faith,” as it is often called, is something which Christianity seems to have lost today. We have become content to simply watch for signs that God is there, instead of seeking to move. 

As I said before, though, the purpose of this movement is to start the journey. There is nothing saying that this journey will be easy: the Magi found that out soon after they left. However, it is through the journey that God is able to work. 

Eliot concludes the poem with a line from one of the Magi: “I should be glad of another death.” Eliot thought that this journey would have been so difficult that the Magi would have considered it akin to death; and yet, when they saw the Christ child, when they saw what it was at the end of this journey, one of the Magi said that he would be glad to go through it all over again. As arduous as the journey was, they learned much about themselves, and, upon reaching the baby, they knew that it had been worth it all. 

Today, the few Christians, myself included, who are willing to journey at all often stop halfway through because of the difficulty of it all. We often forget the end goal and the transformative purpose of the journey itself. Like the Magi, we too will stand before Christ one day, and He will ask us whether or not we made the journey because the journey is more important than the goal. 

The worst thing we do as Christians is look at life as if it is some horrible thing that prevents us from seeing God: that was never how it was intended to be. Even with the Fall, God does not wish us to only be looking towards death; He wants us to experience and enjoy life to the fullest. He does not promise that the journey will be easy, but He does promise that it will be worth it in the end. Maybe Søren Kierkegaard, a Christian philosopher from the mid-1800s, said it best: “Life is not a problem to be solved, but a reality to be experienced.”

Want to learn more about the story of the Magi? Watch our newest short film, “Messiah,” today, on YouTube: https://youtu.be/ZVMKpA0O2Uc

 

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Avoid This Classic Oversight – Episode 038 https://mustincrease.com/avoid-this-classic-oversight-episode-038/ https://mustincrease.com/avoid-this-classic-oversight-episode-038/#respond Mon, 21 Oct 2019 10:00:30 +0000 https://mustincrease.com/?p=9068 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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One of the greatest hindrances to effective marketing is believing the lie that your media can be put on auto-pilot. But is this true for any other area at your church?

Can you just assume that the bathrooms will automatically stay clean? Or that the sound system will just work? Or that your sermon will just write itself? Without the right procedures in place, none of this just happens.

We look at the final of the Seven Levels in this episode of the Must Increase Podcast and discuss the importance of always adjusting and improving in the ever-changing space of creative media.

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Why Is Your Design So Ugly?- Episode 037 https://mustincrease.com/why-is-your-design-so-ugly/ https://mustincrease.com/why-is-your-design-so-ugly/#respond Mon, 14 Oct 2019 10:00:20 +0000 https://mustincrease.com/?p=8872 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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Let’s say you’ve dug in and done the work to develop messaging that is clear and centric to who you are trying to reach. You’ve spent hours working with a designer to create all the aspects of your visual identity. Then next Sunday you find that the bulletin is still loaded with insider church jargon and sports blinding neon colors, Comic Sans typeface, and classic Windows ‘98 clip art.

 

When it comes to any aspect of your media, you will face circumstances like this. The transitional phase after introducing a new logo, website, etc. involves a learning curve for others as well as potential resistance from some. You will have to take steps to enforce your new brand to see full implementation of your idea. 

 

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Perception is Reality- Episode 036 https://mustincrease.com/perception-is-reality/ https://mustincrease.com/perception-is-reality/#respond Mon, 07 Oct 2019 10:00:33 +0000 https://mustincrease.com/?p=8865 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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You have probably driven by a restaurant that appeared to be run down and thought, “That place is gross; I’ll never eat there.” You never took the time to ask someone who had been there or look the Yelp reviews. For all you know, it may serve award-winning local cuisine, but that doesn’t matter. Regardless of how truly amazing the restaurant may be, your initial perception of that place has forever cemented your reality that it’s gross.

 

Even if your church’s messaging is clear and understandable, you must ensure that it makes a powerful first impression on those who need it. You have to manage the perception of others through visual communication that meets the same standard of excellence as the One who makes your message so impactful.

 

 

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What Are You Trying to Say? – Episode 035 https://mustincrease.com/what-are-you-trying-to-say-episode-035/ https://mustincrease.com/what-are-you-trying-to-say-episode-035/#respond Mon, 30 Sep 2019 10:00:39 +0000 https://mustincrease.com/?p=8858 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician.

 

Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach.

 

 

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The Formula for Failure – Episode 034 https://mustincrease.com/the-formula-for-failure-episode-034/ https://mustincrease.com/the-formula-for-failure-episode-034/#respond Mon, 23 Sep 2019 10:00:45 +0000 https://mustincrease.com/?p=8852 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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Let’s look at an all-too-common scenario amongst most visionary leaders. The leader thinks up that Game-changing Idea. The leader pitches Game-changing Idea to his team. The meeting gets pumped to see how Game-changing Idea is going to change everything. And in as little as 1 month, Game-changing Idea is dead.

What went wrong with this scenario? Who dropped the ball? Was Game-changing Idea really not that great after all? The core issue here is that both the leader and the team believed a popular deception– thinking ahead is not the same as acting ahead. We’ve all been deceived like this before whish is why a great idea is nothing without a solid plan.

 

 

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That Make or Break Moment – Episode 033 https://mustincrease.com/that-make-or-break-moment-episode-033/ https://mustincrease.com/that-make-or-break-moment-episode-033/#respond Mon, 16 Sep 2019 10:00:13 +0000 https://mustincrease.com/?p=8813 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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No matter what you set out to do, every endeavor eventually presents a challenge that serves as the moment that defines your ultimate success or failure. Many times, the problem is not if a good or bad decision was made, but rather that no decision was made at all. After all, a decision to not move forward is in all actuality a decision to step backward.

Level 2 of the Seven Levels is the one that most leaders get stuck on or never see through because it involves a new level of commitment. You’re no longer just researching or experimenting; you are actually making a serious investment of time, energy, and resources into making your ideas come to life. 

In this episode, we discuss the crucial part of the Seven Level process that will make or break the achievement of your goal.

 

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I Don’t Even Know Where to Begin – Episode 032 https://mustincrease.com/i-dont-even-know-where-to-begin-episode-032/ https://mustincrease.com/i-dont-even-know-where-to-begin-episode-032/#respond Fri, 06 Sep 2019 14:48:35 +0000 https://mustincrease.com/?p=8840 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

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I Don’t Even Know Where to Begin (Level 1/7)

Episode 33

Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

Level 1 of the Seven Levels of Creative Media is a guaranteed starting point that can be applied to any situation. It’s also an incredibly simple step to take and one that you’ve likely already done many times before. The obstacle many face this first level is valuing its importance and understanding how to get the most out of it.

Join us in this episode of the Must Increase Podcast as we discuss the first of the Seven Levels of Creative Media.

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

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Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

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Introducing the Seven Levels of Creative Media https://mustincrease.com/introducing-the-seven-levels-of-creative-media/ https://mustincrease.com/introducing-the-seven-levels-of-creative-media/#respond Mon, 02 Sep 2019 22:18:17 +0000 https://mustincrease.com/?p=8770 The post Introducing the Seven Levels of Creative Media appeared first on Must Increase.

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Many churches want to take their media, marketing, and outreach to the next level, but they face a few challenges in achieving this goal.

  • Where do we start?
  • How do we get from where we are now to where we want to be?
  • Why does this seem like such an unachievable goal?

Over the years, I have been privileged to work with hundreds of pastors and church leaders who have asked these same questions, and for the longest time I was giving the wrong answers by providing a solution that was just too complicated.

I would give them a plan or process that might make sense and seem doable to a creative professional, but to a church leader with little to no background and experience in the creative media space, it felt like an overwhelming commitment of time, energy, and resources. For these reasons, these churches would never move forward and achieve their goals.

There had to be a better way. Then one day, I had a game-changing realization about media and marketing— it doesn’t have to be complicated. So I opened up my laptop and begin typing out some ideas of how truly simple this process can be.

After consulting with my team and some trusted church leaders in the marketing and outreach space, we refined and proved our concept. This week, I’m excited to introduce the Seven Levels of Creative Media— a proven process gives you an easy place to start, a clear plan to follow, and results designed to last in all areas of your creative media, marketing, and outreach.

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Taking Your Creative Media, Marketing, and Outreach to the Next Level – Episode 031 https://mustincrease.com/taking-your-creative-media-marketing-and-outreach-to-the-next-level-podcast-episode-031/ https://mustincrease.com/taking-your-creative-media-marketing-and-outreach-to-the-next-level-podcast-episode-031/#respond Mon, 02 Sep 2019 10:00:58 +0000 https://mustincrease.com/?p=8684 The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now.

In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any aspect of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative "experts," this process is proven to work and provides you with sure direction to take your church's media to the next level.

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Taking Your Creative Media, Marketing, and Outreach to the Next Level

Episode 31

The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now.

In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any aspect of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative “experts,” this process is proven to work and provides you with sure direction to take your church’s media to the next level.

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

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