Must Increase https://mustincrease.com Church Websites, Graphic Design, Videography, Printing Wed, 23 Oct 2019 14:43:24 +0000 en-US hourly 1 https://mustincrease.com/wp-content/uploads/cropped-IGIcon-32x32.jpg Must Increase https://mustincrease.com 32 32 Avoid This Classic Oversight – Episode 038 https://mustincrease.com/avoid-this-classic-oversight-episode-038/ https://mustincrease.com/avoid-this-classic-oversight-episode-038/#respond Mon, 21 Oct 2019 10:00:30 +0000 https://mustincrease.com/?p=9068 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post Avoid This Classic Oversight – Episode 038 appeared first on Must Increase.

]]>

One of the greatest hindrances to effective marketing is believing the lie that your media can be put on auto-pilot. But is this true for any other area at your church?

Can you just assume that the bathrooms will automatically stay clean? Or that the sound system will just work? Or that your sermon will just write itself? Without the right procedures in place, none of this just happens.

We look at the final of the Seven Levels in this episode of the Must Increase Podcast and discuss the importance of always adjusting and improving in the ever-changing space of creative media.

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post Avoid This Classic Oversight – Episode 038 appeared first on Must Increase.

]]>
https://mustincrease.com/avoid-this-classic-oversight-episode-038/feed/ 0
Why Is Your Design So Ugly?- Episode 037 https://mustincrease.com/why-is-your-design-so-ugly/ https://mustincrease.com/why-is-your-design-so-ugly/#respond Mon, 14 Oct 2019 10:00:20 +0000 https://mustincrease.com/?p=8872 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post Why Is Your Design So Ugly?- Episode 037 appeared first on Must Increase.

]]>

Let’s say you’ve dug in and done the work to develop messaging that is clear and centric to who you are trying to reach. You’ve spent hours working with a designer to create all the aspects of your visual identity. Then next Sunday you find that the bulletin is still loaded with insider church jargon and sports blinding neon colors, Comic Sans typeface, and classic Windows ‘98 clip art.

 

When it comes to any aspect of your media, you will face circumstances like this. The transitional phase after introducing a new logo, website, etc. involves a learning curve for others as well as potential resistance from some. You will have to take steps to enforce your new brand to see full implementation of your idea. 

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post Why Is Your Design So Ugly?- Episode 037 appeared first on Must Increase.

]]>
https://mustincrease.com/why-is-your-design-so-ugly/feed/ 0
Perception is Reality- Episode 036 https://mustincrease.com/perception-is-reality/ https://mustincrease.com/perception-is-reality/#respond Mon, 07 Oct 2019 10:00:33 +0000 https://mustincrease.com/?p=8865 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post Perception is Reality- Episode 036 appeared first on Must Increase.

]]>

You have probably driven by a restaurant that appeared to be run down and thought, “That place is gross; I’ll never eat there.” You never took the time to ask someone who had been there or look the Yelp reviews. For all you know, it may serve award-winning local cuisine, but that doesn’t matter. Regardless of how truly amazing the restaurant may be, your initial perception of that place has forever cemented your reality that it’s gross.

 

Even if your church’s messaging is clear and understandable, you must ensure that it makes a powerful first impression on those who need it. You have to manage the perception of others through visual communication that meets the same standard of excellence as the One who makes your message so impactful.

 

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post Perception is Reality- Episode 036 appeared first on Must Increase.

]]>
https://mustincrease.com/perception-is-reality/feed/ 0
What Are You Trying to Say? – Episode 035 https://mustincrease.com/what-are-you-trying-to-say-episode-035/ https://mustincrease.com/what-are-you-trying-to-say-episode-035/#respond Mon, 30 Sep 2019 10:00:39 +0000 https://mustincrease.com/?p=8858 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post What Are You Trying to Say? – Episode 035 appeared first on Must Increase.

]]>

Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician.

 

Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach.

 

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post What Are You Trying to Say? – Episode 035 appeared first on Must Increase.

]]>
https://mustincrease.com/what-are-you-trying-to-say-episode-035/feed/ 0
The Formula for Failure – Episode 034 https://mustincrease.com/the-formula-for-failure-episode-034/ https://mustincrease.com/the-formula-for-failure-episode-034/#respond Mon, 23 Sep 2019 10:00:45 +0000 https://mustincrease.com/?p=8852 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post The Formula for Failure – Episode 034 appeared first on Must Increase.

]]>

Let’s look at an all-too-common scenario amongst most visionary leaders. The leader thinks up that Game-changing Idea. The leader pitches Game-changing Idea to his team. The meeting gets pumped to see how Game-changing Idea is going to change everything. And in as little as 1 month, Game-changing Idea is dead.

What went wrong with this scenario? Who dropped the ball? Was Game-changing Idea really not that great after all? The core issue here is that both the leader and the team believed a popular deception– thinking ahead is not the same as acting ahead. We’ve all been deceived like this before whish is why a great idea is nothing without a solid plan.

 

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post The Formula for Failure – Episode 034 appeared first on Must Increase.

]]>
https://mustincrease.com/the-formula-for-failure-episode-034/feed/ 0
That Make or Break Moment – Episode 033 https://mustincrease.com/that-make-or-break-moment-episode-033/ https://mustincrease.com/that-make-or-break-moment-episode-033/#respond Mon, 16 Sep 2019 10:00:13 +0000 https://mustincrease.com/?p=8813 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post That Make or Break Moment – Episode 033 appeared first on Must Increase.

]]>

No matter what you set out to do, every endeavor eventually presents a challenge that serves as the moment that defines your ultimate success or failure. Many times, the problem is not if a good or bad decision was made, but rather that no decision was made at all. After all, a decision to not move forward is in all actuality a decision to step backward.

Level 2 of the Seven Levels is the one that most leaders get stuck on or never see through because it involves a new level of commitment. You’re no longer just researching or experimenting; you are actually making a serious investment of time, energy, and resources into making your ideas come to life. 

In this episode, we discuss the crucial part of the Seven Level process that will make or break the achievement of your goal.

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post That Make or Break Moment – Episode 033 appeared first on Must Increase.

]]>
https://mustincrease.com/that-make-or-break-moment-episode-033/feed/ 0
I Don’t Even Know Where to Begin – Episode 032 https://mustincrease.com/i-dont-even-know-where-to-begin-episode-032/ https://mustincrease.com/i-dont-even-know-where-to-begin-episode-032/#respond Fri, 06 Sep 2019 14:48:35 +0000 https://mustincrease.com/?p=8840 Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

The post I Don’t Even Know Where to Begin – Episode 032 appeared first on Must Increase.

]]>

I Don’t Even Know Where to Begin (Level 1/7)

Episode 33

Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

Level 1 of the Seven Levels of Creative Media is a guaranteed starting point that can be applied to any situation. It’s also an incredibly simple step to take and one that you’ve likely already done many times before. The obstacle many face this first level is valuing its importance and understanding how to get the most out of it.

Join us in this episode of the Must Increase Podcast as we discuss the first of the Seven Levels of Creative Media.

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post I Don’t Even Know Where to Begin – Episode 032 appeared first on Must Increase.

]]>
https://mustincrease.com/i-dont-even-know-where-to-begin-episode-032/feed/ 0
Introducing the Seven Levels of Creative Media https://mustincrease.com/introducing-the-seven-levels-of-creative-media/ https://mustincrease.com/introducing-the-seven-levels-of-creative-media/#respond Mon, 02 Sep 2019 22:18:17 +0000 https://mustincrease.com/?p=8770 The post Introducing the Seven Levels of Creative Media appeared first on Must Increase.

]]>

Many churches want to take their media, marketing, and outreach to the next level, but they face a few challenges in achieving this goal.

  • Where do we start?
  • How do we get from where we are now to where we want to be?
  • Why does this seem like such an unachievable goal?

Over the years, I have been privileged to work with hundreds of pastors and church leaders who have asked these same questions, and for the longest time I was giving the wrong answers by providing a solution that was just too complicated.

I would give them a plan or process that might make sense and seem doable to a creative professional, but to a church leader with little to no background and experience in the creative media space, it felt like an overwhelming commitment of time, energy, and resources. For these reasons, these churches would never move forward and achieve their goals.

There had to be a better way. Then one day, I had a game-changing realization about media and marketing— it doesn’t have to be complicated. So I opened up my laptop and begin typing out some ideas of how truly simple this process can be.

After consulting with my team and some trusted church leaders in the marketing and outreach space, we refined and proved our concept. This week, I’m excited to introduce the Seven Levels of Creative Media— a proven process gives you an easy place to start, a clear plan to follow, and results designed to last in all areas of your creative media, marketing, and outreach.

The post Introducing the Seven Levels of Creative Media appeared first on Must Increase.

]]>
https://mustincrease.com/introducing-the-seven-levels-of-creative-media/feed/ 0
Taking Your Creative Media, Marketing, and Outreach to the Next Level – Episode 031 https://mustincrease.com/taking-your-creative-media-marketing-and-outreach-to-the-next-level-podcast-episode-031/ https://mustincrease.com/taking-your-creative-media-marketing-and-outreach-to-the-next-level-podcast-episode-031/#respond Mon, 02 Sep 2019 10:00:58 +0000 https://mustincrease.com/?p=8684 The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now.

In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any aspect of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative "experts," this process is proven to work and provides you with sure direction to take your church's media to the next level.

The post Taking Your Creative Media, Marketing, and Outreach to the Next Level – Episode 031 appeared first on Must Increase.

]]>

Taking Your Creative Media, Marketing, and Outreach to the Next Level

Episode 31

The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now.

In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any aspect of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative “experts,” this process is proven to work and provides you with sure direction to take your church’s media to the next level.

 

Free Video Series

A crash course on the Seven Levels

FallMediaBundle.com

Download FREE Fall Graphics

Win a $100 Gift Card

Rate and review on iTunes/Apple Podcasts

The post Taking Your Creative Media, Marketing, and Outreach to the Next Level – Episode 031 appeared first on Must Increase.

]]>
https://mustincrease.com/taking-your-creative-media-marketing-and-outreach-to-the-next-level-podcast-episode-031/feed/ 0
This May Be Better Than Filtering https://mustincrease.com/this-may-be-better-than-filtering/ https://mustincrease.com/this-may-be-better-than-filtering/#respond Tue, 02 Jul 2019 16:16:11 +0000 https://mustincrease.com/?p=8575 With so much content being added to the web daily, even the best filtering services can struggle to prevent 100 percent of potentially harmful content. That’s where Ever Accountable comes in.  Ever Accountable is not a filtering software. It’s a website tracker that sends periodic reports about your internet activity to the person or persons. […]

The post This May Be Better Than Filtering appeared first on Must Increase.

]]>
With so much content being added to the web daily, even the best filtering services can struggle to prevent 100 percent of potentially harmful content. That’s where Ever Accountable comes in. 

Ever Accountable is not a filtering software. It’s a website tracker that sends periodic reports about your internet activity to the person or persons. This way parents can know where their kids are going online and spouses can be accountable to one another about their online activity. 

Sometimes the best way to protect yourself and your family is through simple accountability and honesty. Ever Accountable allows you to do just that and you can try it for free today

Try Ever Accountable for FREE>

The post This May Be Better Than Filtering appeared first on Must Increase.

]]>
https://mustincrease.com/this-may-be-better-than-filtering/feed/ 0