Perception is Reality (Level 5/7)
You have probably driven by a restaurant that appeared to be run down and thought, “That place is gross; I’ll never eat there.” You never took the time to ask someone who had been there or look the Yelp reviews. For all you know, it may serve award-winning local cuisine, but that doesn’t matter. Regardless of how truly amazing the restaurant may be, your initial perception of that place has forever cemented your reality that it’s gross.
Even if your church’s messaging is clear and understandable, you must ensure that it makes a powerful first impression on those who need it. You have to manage the perception of others through visual communication that meets the same standard of excellence as the One who makes your message so impactful.