What Are You Trying to Say? (Level 4/7)
Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician.
Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach.