Many churches want to take their media, marketing, and outreach to the next level, but they face a few challenges in achieving this goal.

  • Where do we start?
  • How do we get from where we are now to where we want to be?
  • Why does this seem like such an unachievable goal?

Over the years, I have been privileged to work with hundreds of pastors and church leaders who have asked these same questions, and for the longest time I was giving the wrong answers by providing a solution that was just too complicated.

I would give them a plan or process that might make sense and seem doable to a creative professional, but to a church leader with little to no background and experience in the creative media space, it felt like an overwhelming commitment of time, energy, and resources. For these reasons, these churches would never move forward and achieve their goals.

There had to be a better way. Then one day, I had a game-changing realization about media and marketing— it doesn’t have to be complicated. So I opened up my laptop and begin typing out some ideas of how truly simple this process can be.

After consulting with my team and some trusted church leaders in the marketing and outreach space, we refined and proved our concept. This week, I’m excited to introduce the Seven Levels of Creative Media— a proven process gives you an easy place to start, a clear plan to follow, and results designed to last in all areas of your creative media, marketing, and outreach.